Anyone can design a website. With as many softwares available to companies to build their own website now, it seems like this is something you could do yourself, right?… WRONG! Doing it yourself without understanding exactly what will allow your site to do exactly what it is supposed to do is going to do more harm than good for your business.
A website should be designed primarily for desktop users. Globally, over half of website users access them through their mobile devices. Ensuring your website is properly designed for desktop and mobile should be your main priority to provide a positive experience for everyone interacting with your site.
A website doesn’t need to be updated regularly. In order to stay relevant in your industry and maintain a positive organic search ranking, you must regularly update your website.
Web designers should charge less. When you work with a web designer, they are elevating your business in so many different ways. They are making you more visible online, easier for clients to connect with, readily available for those looking for information, increasing your digital marketing efforts tenfold, elevating your branding, and so much more! The work put into a business impacts every area of your business and should be compensated as such… In fact, many web designers undercharge for their designs due to this misconception!
A website should have a lot of pop-ups to capture leads. Pop-ups are commonly used on websites and can sometimes be helpful, but too many pop-ups will deter users from diving further into a website. They will have them looking for other options nearly immediately. Too much content in general can cause confusion for the users and water down the most important information you would like for your potential clients to see.
Websites should be designed based on personal preferences. Yes, websites need to properly reflect the business/brand they are representing, but there are many times where the designer may know more than the brand/business owner. Personal preferences on brand are highly important to reflect in website design, but there are certain things that need to be decided on by professionals who have experience in the field and have done plenty of research to find out what works well.
A website should have as many features as possible. While making sure your website touches on everything your business needs it to, adding additional features can cause everything to get lost in the mess of the design. Simplicity is key in website design to ensure it is easy for users to find exactly what they are looking for.
A website is a one-time investment. “Websites are never one-and-done operations. The internet consistently evolves, your business grows, consumers’ needs change, and search engine crawlers update requirements. After building the initial website, you must regularly complete updates to keep your site functioning at peak performance.” -Relentless Digital